Project Type
Motion Graphics, Script Writing
Target Audience
Founders & Finance Managers
Timeframe
1.5 Weeks
Problem
Startups often struggle with managing and delegating financial tasks effectively due to concerns about privacy, control, and security.
The lack of customisable access and approval workflows can lead to inefficiencies and potential risks, making it challenging to ensure that only the right people have access to sensitive financial information and that approvals are in place.
Objectives
The project aims to showcase RazorpayX's new custom access controls and approval workflows, illustrating how these features help startups delegate tasks confidently, boost collaboration, and ensure top-notch security and control without extra costs.
The video is required to generate excitement on social media, driving awareness and interest in RazorpayX’s innovative banking solutions.
The Output
Roles & Responsibilities
As the sole designer on the project, I collaborated with a PMM
Script Development
The initial script provided was overly technical and failed to resonate with the audience. Recognizing this, I proposed a narrative shift to focus on the practical challenges faced by startups.
I included real-world examples by sourcing tweets from startup founders. This revision not only improved the narrative but also laid the groundwork for a targeted social media campaign that leveraged these insights.
This simple addition, allowed us to tag different founders on social media and leverage their audiences to increase engagement on our page
Design & Animation Execution
Developed a storyboard that introduced a novel storytelling technique using abstract shapes to represent different aspects of the product. This creative direction was well-received and required minimal revisions, showcasing the clarity and effectiveness of the concept.
The animation focus was to add a dynamic and engaging elements to the video and to keep it fast and peppy.
The final video was produced within a tight two-week deadline, demonstrating efficient project management and dedication to quality.The final video was produced within a tight two-week deadline, demonstrating efficient project management and dedication to quality.
The Output
Results
The video received significantly higher numbers compared to industry benchmark.
Effective Communication: Successfully communicated the challenges in traditional collaboration and showcased RazorpayX as a solution, resonating well with the target audience.
12,000
Impressions
5.7%
Engagement rate
Conclusion
This project was a major step in my career, giving me key lessons in storytelling and increasing brand engagement.
The success of the project, is shown through its creative impact and audience engagement. The smart use of storytelling and attention to detail resulted in a final product that not only met but surpassed expectations, setting a new standard for future projects.
The approach I took here involved breaking down a complex product into simpler, more digestible components, then finding a visual method to convey these elements clearly.